Introduction Imagine you’re a chef, and you need ingredients to cook a dish. You wouldn’t buy the whole grocery store, right? You’d pick only what you need. The same logic applies when you’re fetching data for your business projects. This is where APIs come in, acting like grocery stores for data. But you’ve got to… Continue reading How to intelligently use APIs for your Data Science tasks
Author: Ranjan Kashyap
I am an Analytics Engineer and CRO expert with a strong background in Data Science & Analytics and Marketing Measurement. I specialize in turning complex datasets into actionable insights, helping businesses enhance efficiency and achieve scalable growth through data-driven strategies.
Saving Money When Using BigQuery for GA4 Data
Many people use BigQuery to move their GA4 data to places like Google Sheets or Looker Studio. But doing this directly can cost a lot more money. Why? Because they don’t change the data before moving it. The Problem with Direct Data Queries If you directly connect Google Sheets or Looker Studio to BigQuery,… Continue reading Saving Money When Using BigQuery for GA4 Data
How GA4 Is Different From UA
In the universe of analytics, Google Analytics is a quite popular tool and now they have launched their new GA4 version. In July 2023, Universal Analytics will be sunsetting and you’ll only have the only option to switch to the new GA4. This article will guide you through the key differences between the analytics… Continue reading How GA4 Is Different From UA
Tools required for an efficient data stack
With new tools being launched every day, the data industry has become a flourishing, profitable, and promising industry. To work in such a rapidly transforming field, one must be up to date with the latest technology, and hands on hands with the tools required to work. With no further delay, let’s jump to learn… Continue reading Tools required for an efficient data stack
What is mobile attribution and why it is important?
On a daily basis, an internet user comes across various ads run by various brands before making any purchase. Keeping a track of all these ads is important to know which of them are doing the best so that we can allocate more resources to the relevant ads and generate a bigger customer base.… Continue reading What is mobile attribution and why it is important?
How RFM analysis helps in customer segmentation?
If you think from a customer’s perspective then buying is not an easy process. One undergoes a series of long decisions taken by billions of neuron cells present in the brain and nervous system just to decide whether or not the product is worth the money to be spent. It’s strenuous to even… Continue reading How RFM analysis helps in customer segmentation?
How to track traffic sources in Mixpanel as Google analytics does?
Google analytics has it’s unique way to track traffic sources and attribute your user data to them. Here you can see what I am talking about: Mixpanel by default can only track utm parameters as they have mentioned in their documentation here – https://help.mixpanel.com/hc/en-us/articles/115004561786-Track-UTM-Tags This means that with utm tracking you can track your Google… Continue reading How to track traffic sources in Mixpanel as Google analytics does?
Steps involved in Mixpanel Tracking
Mixpanel implementation includes 4 states: Metrics Discovery (1 to 2 weeks) Technical Tracking Plan (1 to 2 weeks) Implement and QA Data (2-3 weeks) Training or Education (1 to 2 weeks) What is Metric Discovery? Goal: What questions you want to answer from your data. We do this by creating a simple measurement plan… Continue reading Steps involved in Mixpanel Tracking
Facebook Power 5 Strategy: Re imagining Advertising
Facebook, as we all know, is a global platform that can help businesses in brand building. The reach of Facebook is multi-continental and the audience varies in ages, interests, regions, customs, etc. What does this mean? This means that no matter what your business is, it’s a high probability that not only you will find… Continue reading Facebook Power 5 Strategy: Re imagining Advertising
Time Series Forecasting and Prediction
Forecasting and prediction, both are based on probabilities of an event occurring. Although the terms might seem similar, there are some differences between prediction and forecasting. Let’s first understand Prediction. What is a prediction? Prediction is an absolute outcome that we give after understanding the data. For example, a set of 10 people are… Continue reading Time Series Forecasting and Prediction
