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Empowering Business Success by Leveraging Data

Working at the intersection of marketing and data, our strategic focus empowers your organization to gain actionable insights and drive success. This approach ensures you remain ahead in a data-driven world, optimizing every opportunity to leverage data effectively.

Services we provide

Helping you build a data-driven organization to make smarter decisions

Web Analytics

Our web analytics services focus on implementing the right analytics tools for your website like GA4, GTM etc. We ensure that you’re not just collecting data, but tracking the right metrics that matter.

Product Analytics

We can implement the product analytics tool on your SaaS or Ecommerce web/mobile app like Mixpanel, Amplitude, etc., and make sure you are tracking the right behavioral data related to your users.

Marketing Measurement

Harness the power of automation to streamline your marketing tasks, enabling consistent and personalized communication with your audience using tools like Zapier, AI Chatbots etc.

Conversion Rate Optimization

By integrating a Customer Data Platform (CDP) tool like Segment, Rudderstack etc, we help unify your customer data across multiple channels, that enhances targeting and personalization

Data Architecture

We help you set up a data warehouse for your data so that data analytics and other data science tasks can be done on it. We use BigQuery, SnowFlake, RedShift & Azure as data warehouses.

Data Analytics & BI

We can build dashboards and provide insights through charts and graphs which can answer all your business questions. We use dashboarding tools like Looker Studio, Metabase, PowerBI, Tableau etc.

Mastering Digital Complexity with Unified Web, Mobile, and Data Solutions.

We track every touchpoint of your customer’s journey, providing actionable insights that empower your team to make data-driven decisions. If you’re grappling with analytics issues and doubting the reliability of your metrics, our expertise is at your service. We ensure that you have the tools and understanding needed to trust your data fully and leverage it for optimal business outcomes.

Tools we work with mostly

Client Testimonials

DataActs team was tasked with interviewing our key stakeholders to provide the analytics they need in a dashboard. To achieve that they created a tracking plan, Mixpanel setup, BigQuery jobs, and one dashboard. They learned our technical stack and also contributed in our code.

I would strongly recommend DataActs to any startup that cares about making intelligent, informed decisions. They’ve helped our company maximize marketing efforts and understand our customers better. In all, the quality has been superior and their client-service attitudes are tremendous.

The DataActs team is great to work with. Over a period of several years they helped us with a number of analytics projects on our Snowflake database and our PowerBI reporting. They have outstanding analytic skills, and their creative data visualizations made the analytic results clear.

The models created by the DataActs team enabled us to target our retention efforts and take immediate action to retain at-risk customers. The insights from their analyses also enabled us to make strategic decisions which boosted customer lifetime value.

Latest Blogs

Diagram illustrating the setup process for server-side tagging in Google Tag Manager

GA4 and Server-Side Tagging: The Next Big Thing in Data Analytics in 2025 🚀

November 27, 2024 No Comments

By integrating GA4 with server-side tagging, organizations can achieve improved data accuracy, enhanced security, and better compliance with privacy regulations.

Comparison between BigQuery, Redshift, and Azure Synapse.

Cloud Data Warehouse Showdown: BigQuery, AWS Redshift, and Azure Synapse

November 20, 2024 No Comments

Compare the features, pricing, and performance of BigQuery, AWS Redshift, and Azure Synapse to make an informed decision.

Unlock the potential of your data with optimized ETL/ELT processes.

Optimizing ETL/ELT Processes for Enhanced Data Quality: Strategies for Businesses

November 12, 2024 No Comments

Explore the benefits of mastering ETL and ELT processes—from enhanced data quality to streamlined decision-making in data-driven businesses

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Empowering businesses with data-driven insights and strategies. We specialize in analytics, marketing measurement, and optimization to fuel your growth. Let’s transform data into actionable results.