Home Page - DataActs

Empowering Business Success by Leveraging Data

Working at the intersection of marketing and data, our strategic focus empowers your organization to gain actionable insights and drive success. This approach ensures you remain ahead in a data-driven world, optimizing every opportunity to leverage data effectively.

Services we provide

Helping you build a data-driven organization to make smarter decisions

Web Analytics

Our web analytics services focus on implementing the right analytics tools for your website like GA4, GTM etc. We ensure that you’re not just collecting data, but tracking the right metrics that matter.

Product Analytics

We can implement the product analytics tool on your SaaS or Ecommerce web/mobile app like Mixpanel, Amplitude, etc., and make sure you are tracking the right behavioral data related to your users.

Marketing Measurement

Transform your marketing efforts with our Marketing Measurement services. We analyze campaign performance and provide data-driven insights to optimize your strategies, ensuring you get the best ROI.

Conversion Rate Optimization

Enhance your business with our CRO services. We improve your website’s ability to turn visitors into customers through A/B testing and UI/UX design, using data-driven insights to maximize conversion potential.

AI Automation

Harness the power of automation to streamline your marketing tasks, enabling consistent and personalized communication with your audience using tools like N8N, Make, Zapier and LangChain etc.

Data Analytics & BI

We can build dashboards and provide insights through charts and graphs which can answer all your business questions. We use dashboarding tools like Looker Studio, Metabase, PowerBI, Tableau etc.

Mastering Digital Complexity with Unified Web, Mobile, and Data Solutions.

We track every touchpoint of your customer’s journey, providing actionable insights that empower your team to make data-driven decisions. If you’re grappling with analytics issues and doubting the reliability of your metrics, our expertise is at your service. We ensure that you have the tools and understanding needed to trust your data fully and leverage it for optimal business outcomes.

Tools we work with mostly

Client Testimonials

DataActs team was tasked with interviewing our key stakeholders to provide the analytics they need in a dashboard. To achieve that they created a tracking plan, Mixpanel setup, BigQuery jobs, and one dashboard. They learned our technical stack and also contributed in our code.

I would strongly recommend DataActs to any startup that cares about making intelligent, informed decisions. They’ve helped our company maximize marketing efforts and understand our customers better. In all, the quality has been superior and their client-service attitudes are tremendous.

The DataActs team is great to work with. Over a period of several years they helped us with a number of analytics projects on our Snowflake database and our PowerBI reporting. They have outstanding analytic skills, and their creative data visualizations made the analytic results clear.

The models created by the DataActs team enabled us to target our retention efforts and take immediate action to retain at-risk customers. The insights from their analyses also enabled us to make strategic decisions which boosted customer lifetime value.

Latest Blogs

Business team discussing data strategies

From Cookies to Customer Loyalty: The Rising Importance of First Party Data

March 20, 2025 No Comments

By prioritizing first party data, businesses can create sustainable marketing strategies that drive customer loyalty and growth.

Flowchart depicting the steps to implement a data layer in Shopify

Elevate Your Shopify Analytics: Implementing a Data Layer with GTM

February 1, 2025 No Comments

Implementing a data layer in your Shopify store is crucial for enhancing analytics capabilities, and using GTM is an effective way to achieve this.

Diagram illustrating the setup process for server-side tagging in Google Tag Manager

GA4 and Server-Side Tagging: The Next Big Thing in Data Analytics in 2025 🚀

November 27, 2024 No Comments

By integrating GA4 with server-side tagging, organizations can achieve improved data accuracy, enhanced security, and better compliance with privacy regulations.