Pipio.ai

An AI based text to video converting app

Introduction

Overview:

Pipio is an app transforming video production. With this platform, users can create videos effortlessly by typing a script. Say goodbye to traditional complexities – Pipio simplifies content creation, allowing you to produce captivating videos in minutes. Welcome to a new era of video making with Pipio.

Objectives:

To enhance the functionality and performance of the Pipio.ai webapp by integrating Amplitude, enabling comprehensive tracking and analysis of key performance indicators (KPIs) essential for informed decision-making and strategic planning. This integration aims to provide valuable insights into user engagement, retention, feature usage, subscription trends, demographic data, and more, facilitating data-driven optimizations to drive user growth, improve app stickiness, and foster meaningful connections.

Methodology

Tools & Technologies:

Database :

Microsoft SQL Server

Data Tracking :

Amplitude
Adjust

Data Visualization :

Amplitude

Processes:

To meet the client’s needs, we began by thoroughly analyzing the Pipio.ai webapp functionality and devising a detailed Tracking Plan outlining essential User and Event Properties for tracking KPIs. Collaborating closely with developers, we oversaw the seamless implementation of the Tracking Plan into the webapp. Following rigorous event testing to ensure data accuracy, we created intuitive charts and dashboards using Amplitude. These tools provided actionable insights into user behavior, empowering the client to make informed decisions to enhance user experience and drive growth.