Introduction Apple’s SKAdNetwork (SKAN) 4.0, released on October 24, 2022, has introduced significant updates that are reshaping the landscape for ad networks and app developers. These updates, while initially creating some confusion, present new opportunities for optimizing iOS campaign strategies. Let’s delve into the key features of SKAN 4.0 and how they can be leveraged… Continue reading How To Use Apple’s SKAdNetwork (SKAN) 4.0 To Optimize iOS Campaigns
Category: Mobile Attribution
What is mobile attribution and why it is important?
On a daily basis, an internet user comes across various ads run by various brands before making any purchase. Keeping a track of all these ads is important to know which of them are doing the best so that we can allocate more resources to the relevant ads and generate a bigger customer base.… Continue reading What is mobile attribution and why it is important?
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