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Category: Data Warehousing
Saving Money When Using BigQuery for GA4 Data
Many people use BigQuery to move their GA4 data to places like Google Sheets or Looker Studio. But doing this directly can cost a lot more money. Why? Because they don’t change the data before moving it. The Problem with Direct Data Queries If you directly connect Google Sheets or Looker Studio to BigQuery,… Continue reading Saving Money When Using BigQuery for GA4 Data
