“This blog provides in-depth insights, practical strategies to help you understand and improve the factors that drive conversion rate.”
Category: Marketing Measurement
Integrating Looker Studio with Google Analytics for Enhanced Reporting.
By integrating Looker Studio with Google Analytics, companies can leverage enhanced reporting capabilities to gain deeper insights.
How to Implement Cross-Domain Tracking with Amplitude: A Step-by-Step Guide
Understanding user behavior across different domains is essential for businesses aiming to provide a seamless user experience on their digital platforms. Amplitude’s cross-domain tracking feature enables businesses to track anonymous user behavior across multiple domains by leveraging device IDs. This guide will walk you through setting up cross-domain tracking between two sites, using a practical… Continue reading How to Implement Cross-Domain Tracking with Amplitude: A Step-by-Step Guide
How To Use Apple’s SKAdNetwork (SKAN) 4.0 To Optimize iOS Campaigns
Introduction Apple’s SKAdNetwork (SKAN) 4.0, released on October 24, 2022, has introduced significant updates that are reshaping the landscape for ad networks and app developers. These updates, while initially creating some confusion, present new opportunities for optimizing iOS campaign strategies. Let’s delve into the key features of SKAN 4.0 and how they can be leveraged… Continue reading How To Use Apple’s SKAdNetwork (SKAN) 4.0 To Optimize iOS Campaigns
How GA4 Is Different From UA
In the universe of analytics, Google Analytics is a quite popular tool and now they have launched their new GA4 version. In July 2023, Universal Analytics will be sunsetting and you’ll only have the only option to switch to the new GA4. This article will guide you through the key differences between the analytics… Continue reading How GA4 Is Different From UA
What is mobile attribution and why it is important?
On a daily basis, an internet user comes across various ads run by various brands before making any purchase. Keeping a track of all these ads is important to know which of them are doing the best so that we can allocate more resources to the relevant ads and generate a bigger customer base.… Continue reading What is mobile attribution and why it is important?
How to track traffic sources in Mixpanel as Google analytics does?
Google analytics has it’s unique way to track traffic sources and attribute your user data to them. Here you can see what I am talking about: Mixpanel by default can only track utm parameters as they have mentioned in their documentation here – https://help.mixpanel.com/hc/en-us/articles/115004561786-Track-UTM-Tags This means that with utm tracking you can track your Google… Continue reading How to track traffic sources in Mixpanel as Google analytics does?
Steps involved in Mixpanel Tracking
Mixpanel implementation includes 4 states: Metrics Discovery (1 to 2 weeks) Technical Tracking Plan (1 to 2 weeks) Implement and QA Data (2-3 weeks) Training or Education (1 to 2 weeks) What is Metric Discovery? Goal: What questions you want to answer from your data. We do this by creating a simple measurement plan… Continue reading Steps involved in Mixpanel Tracking
Facebook Power 5 Strategy: Re imagining Advertising
Facebook, as we all know, is a global platform that can help businesses in brand building. The reach of Facebook is multi-continental and the audience varies in ages, interests, regions, customs, etc. What does this mean? This means that no matter what your business is, it’s a high probability that not only you will find… Continue reading Facebook Power 5 Strategy: Re imagining Advertising
How to track form submission using Google Tag Manager
Whenever tracking a form, a must noted thing is the way the form submission page behaves after you click on the “submit” button. Based on what happens next, the correct method of tracking is determined. This article will guide you through some smart tactics that will help you track forms and make relevant outcomes out… Continue reading How to track form submission using Google Tag Manager
